DISCOVERY AND BENCH MARKING

- Cross-departmental brainstorming
- Keyword evaluations
- Website performance assessment
- Competitive Analysis
KEYWORD-DRIVENCONTENT PRODUCTION

- Define overarching keyword structure
- Establish key entry pages
- On-page SEO attribute updates
- Keyword journey identification
CTA-FOCUSEDPAGE LAYOUT

- Align relevant assets with keyword-driven pages
- Rich, relevant content
- Highly visible placement of CTA
- Clear path to conversion